Follow-up #2 Individual Contributor Small Business
Follow-up #2 for Printing & Signage
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
Free templates for print prospecting
Email Template
Hi {{first_name}},
Last note on this. I mentioned some outreach templates built for print shops like {{company_name}}, and I wanted to make good on that offer.
I put together a free resource with three ready-to-send email templates for common print and signage scenarios: approaching local restaurants, reaching out to real estate offices, and contacting construction firms about job site signage.
No catch, no sales pitch attached. Just reply and I will send them over. If you have found them elsewhere or are not interested, no worries at all. 12-15% reply rate
Thursday best day
11:00 AM-12:30 PM best time
Personalization Tips
- Mention which of the three template scenarios is most relevant to their services.
- Reference a specific prospect type they could target in their local area.
- Note a capability they have that the templates could highlight.
When to Use
Use 4-5 business days after the first follow-up, leading with a free, no-strings resource.
When NOT to Use
Do not use if they already downloaded resources from your website or engaged with content.
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