Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Residential Real Estate
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
One data point worth considering
Email Template
Hi {{first_name}},
Following up on my earlier note about agent productivity at {{company_name}}. I wanted to share a quick number that might put the opportunity in perspective.
Across the mid-market brokerages we work with, the average office sees a 28% lift in listing appointments within 90 days of implementing a structured prospecting system. For a firm your size, that typically translates to eight to twelve additional transactions per quarter per office.
If the timing is right, I would enjoy discussing how this could look for your team. If not, I completely understand. 5-8% reply rate
Thursday best day
7:00-8:30 AM best time
Personalization Tips
- Reference a competitor or peer brokerage that has recently grown market share
- Mention seasonal market dynamics that make this a good time to invest in prospecting
- Note any public hiring activity that suggests they are trying to grow production
When to Use
Send four to six business days after the first email to mid-market brokerage leadership, leading with a concrete metric that quantifies the opportunity.
When NOT to Use
Avoid if market conditions have changed significantly since your first email or if the company has made a public announcement about a new technology investment.
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