Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Residential Real Estate
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
What three brokerages did differently
Email Template
Hi {{first_name}},
I wanted to share one final thought before stepping back. We recently completed a study of mid-market residential brokerages and found that the firms growing market share fastest all had one thing in common: a centralized prospecting system that their agents actually used.
The firms that relied on individual agents to figure out their own prospecting saw 40% lower per-agent production than those with a structured approach. For a firm the size of {{company_name}}, that gap adds up quickly.
If this data resonates with the challenges you are seeing, I am happy to share the full findings. No pitch, just the research. 4-7% reply rate
Thursday best day
7:30-9:00 AM best time
Personalization Tips
- Reference their market share trends compared to competitors in their region
- Mention any public statements their leadership has made about growth goals
- Note industry reports that highlight challenges specific to their market size
When to Use
Send five to eight business days after the first follow-up, offering industry research as a value-add that positions you as a thought partner rather than a vendor.
When NOT to Use
Avoid if the CEO has changed or if the company has publicly announced a partnership with a competing platform.
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