Follow-up #1 Individual Contributor Mid-Market
Follow-up #1 for Residential Real Estate
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Standing out in a big brokerage
Email Template
Hi {{first_name}},
Following up on my earlier note about growing your listing business at {{company_name}}. I know as an agent at a mid-size firm, you are competing with your own colleagues for the same territory on top of outside competition.
One thing that sets apart agents who consistently grow their production is having a prospecting system that works independently of company-provided leads. An agent at a comparable brokerage used our platform to add five listing appointments per month entirely from her own efforts, separate from anything the office generated.
Worth a quick conversation to see if the approach fits your business? Happy to find a time around your schedule.
Either way, best of luck this quarter. 8-12% reply rate
Wednesday best day
10:30-12:00 PM best time
Personalization Tips
- Reference their production relative to their office peers if visible in award announcements
- Mention a specific property type or price range they seem to focus on
- Note their online reviews or testimonials from past clients
When to Use
Send three to five business days after the first email, framing the value as competitive differentiation within their own brokerage.
When NOT to Use
Avoid if the agent recently joined the brokerage and is still getting established, or if they appear to work primarily on a team rather than independently.
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