Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Residential Real Estate
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
From 14 to 26 transactions in a year
Email Template
Hi {{first_name}},
Final follow-up from me. I wanted to share one result that might put things in perspective.
An agent at a mid-size brokerage similar to {{company_name}} was doing 14 transactions a year, mostly buyer-side. She knew listings were more profitable but did not have a consistent way to generate seller appointments. After using our prospecting system for a year, she closed 26 transactions with a 60/40 listing-to-buyer split. Her GCI nearly doubled.
If shifting your business mix toward more listings is something you are working on, I would be happy to show you how she did it. If the timing is not right, I respect that and wish you a great year. 7-10% reply rate
Wednesday best day
10:30-12:00 PM best time
Personalization Tips
- Reference their current listing-to-buyer ratio if visible from MLS data
- Mention their GCI potential based on average home prices in their market
- Note their brokerage's split structure if it is publicly known and relevant
When to Use
Send five to six business days after the first follow-up, focusing on the financial impact of shifting from buyer-side to listing-side production.
When NOT to Use
Avoid if the agent is already primarily a listing agent or if they have recently made public statements about switching to a different business model.
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