First Email Manager / Director Small Business
First Email for Residential Real Estate
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Helping your agents win more listings
Email Template
Hi {{first_name}},
Managing a small team of agents at {{company_name}} means you are probably coaching, closing, and prospecting all at the same time. The hardest part is usually making sure your agents have enough listing appointments to stay productive without you personally generating every lead.
We help teams like yours build a repeatable prospecting system that keeps your agents fed with seller opportunities. Instead of relying on door-knocking or expired listings alone, our approach combines multiple channels so your pipeline stays consistent even during slower seasons.
Most teams see their first new listing appointments within two to three weeks. Would it be worth a quick chat to see if this could work for your group?
Happy to work around your schedule. 11-15% reply rate
Tuesday best day
9:00-10:30 AM best time
Personalization Tips
- Mention a recent sale one of their agents closed in the area
- Reference the neighborhoods or zip codes where they seem most active
- Note their team structure visible on their website or social profiles
- Comment on local inventory trends that affect their listing pipeline
When to Use
Use when reaching out to team leads or office managers at small brokerages who are responsible for agent productivity and have hands-on involvement in daily operations.
When NOT to Use
Avoid if the team is exclusively buyer-focused or if they primarily work referral-based business with no interest in outbound prospecting.
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