Follow-up #2 Manager / Director Small Business
Follow-up #2 for Residential Real Estate
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Real results from a team your size
Email Template
Hi {{first_name}},
Last follow-up from me on this topic. I wanted to share something concrete before I go.
A team of four agents at a small brokerage similar to {{company_name}} started using our prospecting system in January. By March, their total listing appointments went from an average of nine per month to 22. The manager told us the biggest surprise was how quickly the newer agents ramped up once they had a system to follow.
If your team could benefit from that kind of lift, the door is open. If not, I wish you all the best this season. 7-10% reply rate
Friday best day
9:00-10:30 AM best time
Personalization Tips
- Reference their team size to make the case study directly relatable
- Mention seasonal factors in their local market that affect listing volume
- Note any recent reviews or testimonials about their team's service
When to Use
Send four to six business days after the first follow-up, providing a concrete case study from a team of similar size and structure.
When NOT to Use
Avoid if the manager has responded in any capacity to previous emails, or if their team appears to have recently changed in size or composition.
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