Follow-up #1 Manager / Director Small Business
Follow-up #1 for Residential Real Estate
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Quick follow-up on listing leads
Email Template
Hi {{first_name}},
I wanted to circle back on my note about helping your team at {{company_name}} generate more listing appointments. I know managing a small team leaves little time for evaluating new tools.
Since I last wrote, I pulled some data on your market and found that average days on market in your area dropped by 12% last quarter. That means sellers are getting more confident, but it also means agents who are not actively prospecting are missing a window.
If helping your agents stay in front of more potential sellers sounds useful, I am happy to show you exactly how it works in a quick call. 8-12% reply rate
Thursday best day
9:00-10:30 AM best time
Personalization Tips
- Share a specific market stat from their local MLS that supports urgency
- Reference a new listing one of their agents just posted
- Note any team changes or new agent announcements they have made
When to Use
Send three to four business days after the first email when targeting office managers at small firms, adding local market data to create relevance.
When NOT to Use
Avoid if the team is in the middle of a transaction surge where their bandwidth for new tools is clearly limited.
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