Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Staffing & Recruitment
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
One metric that changed a staffing CEO's mind
Email Template
{{first_name}}, following up on my note about scaling {{company_name}}'s placement capacity. I wanted to share a data point that caught my attention.
A staffing CEO running a 200-person firm told me their gross margin per recruiter increased 18% after they standardized one workflow. Not a technology overhaul, just a process fix that removed three manual steps from their sourcing-to-submittal process.
Is improving margin per recruiter something on your radar this quarter? 5-8% reply rate
Tuesday best day
7:30-9:00 AM best time
Personalization Tips
- Reference their specific revenue range or growth trajectory if publicly available
- Mention a competitor or peer firm that has adopted similar operational improvements
- Note any recent press coverage or awards that signal their growth ambitions
- If they are hiring for internal operations roles, point out that this approach complements that investment
When to Use
Send 4-5 business days after the first email to add a new data point and reframe the value proposition around margins.
When NOT to Use
When the CEO already replied to the first email with any response, even a negative one. Engage directly with their reply instead.
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