Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Staffing & Recruitment
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
One thing your fastest-growing competitors do
Email Template
{{first_name}}, this is my second follow-up about scaling placement capacity at {{company_name}}. I promise to make it worth the read.
After working with dozens of mid-size staffing firms, I have noticed the fastest-growing ones have one thing in common: they treat recruiter productivity as a strategic metric, not just an operational one. They track revenue per recruiter the same way they track revenue per client.
If that is a lens you are already looking through, we should talk. If it is not on your radar yet, I think it should be. 4-7% reply rate
Wednesday best day
8:00-9:30 AM best time
Personalization Tips
- Reference specific competitors in their market who are growing faster and what they are doing differently
- Mention their revenue-per-recruiter potential based on industry benchmarks for their vertical
- Note any operational leadership hires they made recently that signal focus on efficiency
- If they serve clients in a fast-growing sector, tie recruiter productivity to capturing that demand
When to Use
Send 5-7 business days after the first follow-up, using competitive framing to create urgency.
When NOT to Use
When the CEO just posted about a major win or milestone, as competitive pressure framing will feel tone-deaf.
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