Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Staffing & Recruitment
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Saw something relevant to {{company_name}}
Email Template
{{first_name}}, one more quick note. I came across something that made me think of {{company_name}}'s recruiting team.
A mid-size staffing firm just published their results from restructuring how they handle candidate submittals. They went from submitting 5-7 candidates per role to submitting 2-3 highly qualified ones. Their placement rate jumped from 15% to 38%, and their clients actually preferred getting fewer, better candidates.
If submittal quality is something your team is working on, this approach might be worth discussing. 6-9% reply rate
Wednesday best day
10:00-11:30 AM best time
Personalization Tips
- Reference their typical submittal-to-placement ratio if you can estimate it from their volume and placements
- Mention specific client types they serve and how a quality-over-quantity approach plays in that market
- Note any client retention challenges in their industry that quality submittals would address
- If they use a VMS platform, reference how the approach integrates with VMS workflows
When to Use
Send 5-6 business days after the first follow-up, introducing social proof from a peer company.
When NOT to Use
When the manager recently posted about high submittal quality or strong placement rates, as the premise will feel off-base.
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