Follow-up #1 Manager / Director Small Business
Follow-up #1 for Staffing & Recruitment
Targeting manager / director at small business companies (1-50 employees).
Subject Line
The workflow doc I mentioned
Email Template
{{first_name}}, I reached out recently about helping recruiters at {{company_name}} fill roles faster without burning out. I realize my timing may not have been great, so I wanted to add something useful regardless.
I put together a one-page workflow template that small staffing teams use to organize their candidate pipeline. No strings attached. Several managers at firms your size told me it saved them a few hours each week.
Want me to send it over? 10-14% reply rate
Thursday best day
9:00-10:30 AM best time
Personalization Tips
- Mention a specific open role at their firm that you noticed is taking longer than average to fill
- Reference the tools they currently use and note that the template works with those systems
- Note seasonal demand patterns in their industry that make efficiency more urgent right now
- If they posted about hiring challenges on social media, reference that specific frustration
When to Use
Send 3-4 business days after the first email, leading with a free resource to lower the commitment threshold.
When NOT to Use
When they already downloaded a resource or engaged with your content, as the follow-up should acknowledge that engagement instead.
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