Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Commercial Real Estate
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Re: Reducing vacancy across your portfolio
Email Template
{{first_name}},
Following up on my earlier note. I came across some data that seemed relevant to {{company_name}}'s current portfolio mix.
Mid-market CRE firms that implement systematic tenant sourcing typically see a 15-20% improvement in net effective rents within the first year, largely because they can afford to be more selective when their pipeline is fuller.
Would it be helpful to see how this has played out for firms with a similar asset profile? 8-11% reply rate
Thursday best day
7:00-8:30 AM best time
Personalization Tips
- Reference a specific market trend affecting their primary asset class
- Mention recent portfolio activity visible in public transaction records
- Note an upcoming lease expiration cluster they may be preparing for
- Cite a relevant industry report on mid-market CRE performance
When to Use
Send 4-5 business days after the first email. Use when you have a fresh data point or industry insight that adds value beyond the original message.
When NOT to Use
Avoid if the executive has been publicly quoted about being satisfied with current occupancy levels.
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