Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Commercial Real Estate
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Market data for {{company_name}}
Email Template
{{first_name}},
I put together a brief market analysis of tenant demand signals in the submarkets where {{company_name}} holds properties. There are some interesting patterns that could inform your leasing strategy for the next quarter.
Happy to share it with you, whether or not we end up working together. Would that be useful? 8-11% reply rate
Tuesday best day
7:00-8:30 AM best time
Personalization Tips
- Reference specific submarkets they operate in
- Mention a demand trend specific to their primary asset class
- Note a tenant category showing expansion signals in their markets
- Cite a competitive occupancy rate benchmark for their portfolio type
When to Use
Send 5-7 business days after the first follow-up. Effective when you lead with a no-strings value offer like a market report or analysis.
When NOT to Use
Avoid if the executive has been unresponsive to all previous outreach across multiple channels.
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