First Email C-Suite / Founder Small Business
First Email for Commercial Real Estate
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Quick question about your CRE portfolio
Email Template
Hi {{first_name}},
I noticed {{company_name}} has been active in the local commercial market, and I wanted to reach out with something that might be relevant to your current strategy.
We help boutique CRE firms reduce vacancy periods by an average of 34 days through targeted tenant sourcing and market positioning. For smaller portfolios, every month of vacancy hits the bottom line harder, and that is exactly the problem we solve.
Would it make sense to have a 15-minute call this week to see if there is a fit? 8-12% reply rate
Tuesday best day
7:30-9:00 AM best time
Personalization Tips
- Reference a specific property listing or recent transaction by the firm
- Mention the local submarket conditions relevant to their portfolio
- Note their property type focus such as retail, office, or industrial
- Comment on a recent market report or trend affecting their geography
When to Use
Use when reaching out to owners or principals of small CRE firms who manage their own portfolios and make acquisition or leasing decisions directly.
When NOT to Use
Avoid if the firm exclusively handles owner-occupied properties or if they have recently closed their fund to new opportunities.
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