Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Commercial Real Estate
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
One last thought on {{company_name}} vacancies
Email Template
{{first_name}},
I will keep this brief. A firm in your market just used our platform to secure signed LOIs on two properties that had been vacant for over six months. The total process took 38 days from first contact to signed letter.
If reducing vacancy is a priority for {{company_name}} right now, I would love to show you how. If not, no worries at all.
Either way, happy to send over the case study if you are curious. 7-10% reply rate
Tuesday best day
8:00-9:00 AM best time
Personalization Tips
- Reference a specific long-vacant property in their portfolio
- Mention the financial impact of vacancy at their portfolio scale
- Note a local market tailwind that makes now a good time to act
- Cite a peer firm that has recently improved their occupancy metrics
When to Use
Send 5-7 business days after the first follow-up. Use when you want to make a final value-add attempt with social proof before shifting tone.
When NOT to Use
Avoid if the recipient has opened multiple emails without responding, as further attempts may damage the relationship.
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