Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Commercial Real Estate
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Re: Quick question about your CRE portfolio
Email Template
Hi {{first_name}},
I reached out last week about helping {{company_name}} reduce vacancy periods. I wanted to follow up with a specific example that might resonate.
A boutique firm with a similar portfolio size recently used our approach to fill three long-vacant retail spaces in under 45 days. The key was targeting businesses in expansion mode within a 20-mile radius rather than waiting for inbound inquiries.
Would a 10-minute call be worth your time to explore this? 10-14% reply rate
Thursday best day
7:30-9:00 AM best time
Personalization Tips
- Reference a specific vacant property from their current listings
- Mention a market shift that creates urgency for filling spaces
- Note a competitor firm that has achieved strong occupancy rates
- Cite a local economic development that could drive tenant demand
When to Use
Send 3-5 business days after the first email if no response. Best when you can add a new data point or case study relevant to their specific situation.
When NOT to Use
Do not send if the recipient opened but did not engage with the first email within the first hour, as they may have intentionally passed.
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