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First Email Individual Contributor Small Business

First Email for Commercial Real Estate

Targeting individual contributor at small business companies (1-50 employees).

Subject Line

Making your prospecting hours count

Email Template
Hi {{first_name}},

I know that as a leasing agent at {{company_name}}, a big part of your day goes toward finding and qualifying potential tenants. When you are working with a smaller portfolio, every vacant space represents a significant portion of revenue, so the pressure to fill it quickly is real.

We have built a tool that helps CRE professionals like you identify and reach qualified prospects in your submarket faster. Instead of cold calling from generic databases, you get pre-scored leads matched to your specific property criteria.

Most agents using our platform say they cut their prospecting time in half while actually improving the quality of their tenant pipeline.

Want me to show you how it works? Takes about 15 minutes.
12-16% reply rate
Monday best day
10:00-11:30 AM best time

Personalization Tips

  • Mention a specific property they are marketing based on listing sites
  • Reference the type of tenants they typically work with
  • Note their geographic focus area and recent market conditions there
  • Comment on a professional achievement or certification visible on their profile

When to Use

Use when reaching out to individual leasing agents or brokers at small CRE firms who do their own prospecting and would directly benefit from lead generation tools.

When NOT to Use

Avoid if the agent primarily works on the buy-side or investment sales rather than tenant representation.

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