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Commercial Real Estate Objection Handler
Objection Handler Individual Contributor Small Business

Objection Handler for Commercial Real Estate

Targeting individual contributor at small business companies (1-50 employees).

Subject Line

No worries at all

Email Template
Hi {{first_name}},

Totally understand. I know adding something new to your workflow at {{company_name}} is a hard sell when you already have a system that works.

The agents who end up trying our platform usually do it for one reason: they are tired of spending their best hours on prospecting instead of showing spaces and closing deals. If that ever resonates, the door is open.

In the meantime, I came across an article about tenant sourcing strategies for small CRE firms that I thought was genuinely useful. Want me to send it over? No sales pitch attached.
14-18% reply rate
Wednesday best day
10:00-11:30 AM best time

Personalization Tips

  • Reference their current prospecting approach without being critical
  • Acknowledge a specific strength in their current workflow
  • Offer a relevant resource that matches their property type focus
  • Mention a peer who had the same initial reaction but later converted

When to Use

Use when an individual agent at a small firm objects based on satisfaction with current methods or reluctance to change their workflow.

When NOT to Use

Do not use if the objection indicates they do not have authority to adopt new tools and you should redirect to their manager.

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