Follow-up #1 Individual Contributor Small Business
Follow-up #1 for Commercial Real Estate
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
Re: Making your prospecting hours count
Email Template
Hi {{first_name}},
Quick follow-up on my last email. I wanted to share something practical.
One agent at a small firm similar to {{company_name}} told us he was spending 6 hours a week on prospecting calls with a 3% conversion rate. After switching to our platform, he cut that to 2 hours a week and his conversion rate went to 11%. The difference was having better data on which businesses were actually looking to move or expand.
Want me to show you what that would look like for your market? Takes about 15 minutes. 14-18% reply rate
Wednesday best day
10:00-11:30 AM best time
Personalization Tips
- Reference the specific property types they handle based on their listings
- Mention a recent deal they closed as a credibility anchor
- Note the prospecting tools they currently appear to use
- Comment on their market territory and recent demand activity there
When to Use
Send 3-4 business days after the first email. Best when you can lead with a relatable peer story showing specific time savings.
When NOT to Use
Avoid if the agent appears to have a full pipeline based on recent transaction activity.
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Related Templates
First Email
Commercial Real Estate · Individual Contributor · Small Business
Follow-up #2
Commercial Real Estate · Individual Contributor · Small Business
Objection Handler
Commercial Real Estate · Individual Contributor · Small Business
Breakup Email
Commercial Real Estate · Individual Contributor · Small Business