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First Email Manager / Director Small Business

First Email for Event Planning & Catering

Targeting manager / director at small business companies (1-50 employees).

Subject Line

Quick idea to help fill off-season bookings

Email Template
Hi {{first_name}},

I know managing events and catering operations at a small company means wearing a lot of hats. Between coordinating vendors, handling client requests, and making sure every event runs smoothly, there is not much time left to think about filling the pipeline.

I have been talking with event managers at companies similar to {{company_name}} and one common theme keeps coming up: the scramble to find new clients during slow months is exhausting and unpredictable.

There are a few practical approaches that have helped other small event teams bring in steady leads without adding another full-time role. Would you be interested in a quick chat to see if any of them could work for your situation?

Happy to work around your schedule since I know event days can be unpredictable.
10-14% reply rate
Monday best day
10:00 AM best time

Personalization Tips

  • Reference a specific type of event they specialize in, such as weddings, corporate, or social gatherings
  • Mention their local market and any seasonal demand patterns you are aware of
  • Note any recent reviews or testimonials you found on Google, Yelp, or The Knot
  • Comment on their social media presence and the quality of event photos they share

When to Use

Use when reaching out to event managers or operations leads at small catering or event planning firms who handle both operations and business development.

When NOT to Use

Skip if the manager reports to a founder who makes all sales decisions and would need to be contacted directly.

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