Follow-up #2 for Event Planning & Catering

What a small events team did differently

Hi {{first_name}},

Last note from me on this topic. I wanted to share a quick story that might be relevant.

A small events team I worked with was spending most of their new business time on networking events and referral requests. They decided to test a simple cold email approach targeting local businesses that regularly host client events, team celebrations, and holiday parties. Within three months, that outreach channel was generating more leads than all their referral sources combined.

The event manager who ran the project said it was the first time she felt in control of their pipeline instead of waiting for the phone to ring.

If {{company_name}} could use that kind of predictability, I am happy to share the playbook. If not, I wish you a great event season ahead.