Follow-up #1 for Event Planning & Catering
Targeting manager / director at small business companies (1-50 employees).
Thought this might help with slow months
Hi {{first_name}},
I dropped you a note recently about helping {{company_name}} bring in more consistent bookings. Since I know event managers at small companies are always juggling priorities, I wanted to follow up with something specific.
I put together a short list of outreach tactics that small event and catering teams have used to fill gaps during their slower months. These are things you can implement without a big budget or dedicated sales hire.
Would it be helpful if I sent that over? No strings attached, just figured it might save you some time during your next planning cycle. Personalization Tips
- Mention which months tend to be slowest in their specific event niche
- Reference a recent positive review that shows the quality of their work
- Note any upcoming local events or seasons that represent booking opportunities
When to Use
Send three to five days after the initial email, offering a tangible resource to event managers who may not have time for a call but would appreciate actionable tips.
When NOT to Use
Do not send during peak event season when they are likely too busy to engage with any sales outreach.
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Related Templates
First Email
Event Planning & Catering · Manager / Director · Small Business
Follow-up #2
Event Planning & Catering · Manager / Director · Small Business
Objection Handler
Event Planning & Catering · Manager / Director · Small Business
Breakup Email
Event Planning & Catering · Manager / Director · Small Business