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First Email Manager / Director Small Business

First Email for Solar & Renewable Energy

Targeting manager / director at small business companies (1-50 employees).

Subject Line

Fewer spreadsheets, more installs for your team

Email Template
Hi {{first_name}},

Running operations at a growing solar company means you are probably wearing a lot of hats. Between coordinating crews, managing permits, and keeping customers updated, there is not much time left in the day for the work that actually moves the needle.

I work with operations and project managers at small solar companies who were spending 10+ hours a week on manual coordination before they streamlined their workflow. The result was typically two to three more installs per month with the same team size.

If that sounds relevant to what you are dealing with at {{company_name}}, I would love to share a few specifics. Would a quick 10-minute call work this week?

No pressure either way, just thought it might be useful.
10-14% reply rate
Monday best day
9:00 AM best time

Personalization Tips

  • Reference specific permit types or AHJ requirements in their operating area
  • Mention the tools or platforms they currently list in job postings
  • Note the size of their crew or installation team based on LinkedIn or website info
  • Comment on a recent positive customer review or project showcase

When to Use

When reaching out to operations managers or project leads at small solar installers who handle day-to-day coordination.

When NOT to Use

When the company has fewer than five employees, as the manager likely is the founder and should receive a C-suite message.

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